Traction Leadership
SERVICES
Brand Strategy
Logo Design
Icon Design
Presentation Templates
OBJECTIVE/SOLUTION
Building a brand for a new, independent coaching and consulting company.
TEAM
Rachael Studebaker
The symbol representing Traction Leadership is a speculative tire tread, being built from a single shape changing orientation and scale. The transformation of the shape represents the same growth and change leaders and team members will experience when collaborating with this business. With the small changes made, traction will be found for increased connections, improved systems, and greater results within the workplace.
“We had multiple conversations which built upon each other and culminated with my logo design - which I just adore and which gets complimented regularly. She also created a brand guide for me to use, slide templates, and a brand strategy which helped so much with how I think about my business. I can’t say enough good things about [Studebaker Design Co] or [their] work. I think it’s one of the best things I could have done for my business. ”