Ochos
SERVICES
Logo Identity
Illustration
Graphic Design
Brand Strategy
Creative Direction
OBJECTIVE/SOLUTION
Rebranding an eclectic bar, celebrating the architecture as well as the process and intention spent creating custom cocktails.
TEAM
Rachael Studebaker (Creative Direction + Design)
Vision Kit Studio (Photography)
Ochos was founded with the intent to revive a historic building and create a destination for social dancing. Years after their soft opening, the location is also known for its elevated cocktail experience.
In order to showcase the dynamic brand experience and the thoughtful libations, the brand has been transformed to a dynamic family of logos, bridging the style of the logo created six years ago and an icon neon sign installed behind the bar. The collection of logo marks represents the brainstorming process employees take when creating a cocktail.
Custom artwork developed to excite and educate the Ochos community, displaying the brand’s house cocktails and information associated with each. These are used for display in the environment and across online marketing platforms
